A New Strategy for Roadside Advertising: ANPR

ANPR is leading the way in providing marketers and advertisers with a new strategy to measure roadside campaign effectiveness. Automated number plate recognition technology is used to count individual vehicles passing an advertising screen, allowing for a detailed traffic breakdown report to demonstrate the effectiveness of the location of the advertisement.

ANPR’s use in advertising strategy has proven to be an effective tool for advertisers to remove the cost and logistic effort required of deploying traditional human-count surveys to provide feedback on advertisement exposure.

Advertisers see a massive ROI on ANPR technology because they are able to change their business model entirely - they can move away from "time-based" advertising revenue to a "view-based" model which has become the new standard.

Utilising AI technology the vehicle information breakdowns are a lot more insightful than traditional techniques. Details such as Make, Model, Colour, Direction, Age, Origin, Frequency and State can be gleaned in a split second.

As the technology utilises cameras, it is very safe to install compared to traditional survey methods, and because it is so cost-effective, many OOH companies are installing the ANPR system to run 24/7 at each advertising screen.